Training

The Story Factor:
Influence and Persuasion by Telling a Compelling Story

The Story Factor: Influence and Persuasion by Telling a Compelling Story
Half-Day Adaptable for small or large groups
One Day Course for small or medium sized groups
Two day intensive course for 25 or less


People don’t want more information…they want FAITH! Faith that you know what you are talking about, that you mean what you say, that - if they do what you ask – everything will turn out okay. Building trust, faith and relationships is a function of telling a compelling story about who you are and why you are here. Only personal experience or a story that simulates personal experience can help the people you wish to influence decide to trust your judgment.

This training course explores the psychology of influence through the practice of storytelling and story-listening. The combination of theory, practice, and group reflection reveals powerful strategies that helps you examine the impact of current “stories” people believe about you and to develop new stories that influence others to see what they see and feel what they feel. Participants also have a safe place to admit, process, and overcome the places where they don’t feel inspired and therefore can’t very well expect to inspire others. This course awakens creativity at the same time gently revealing any gaps between what a participant knows he or she should do and what they actually do most of the time back at work. Day Two continues building skills in storytelling and adds important skills in story-listening to the participant’s influence tool-kit..

Participants develop and refine true stories they can use in the workplace. The group collectively examines the different types of stories and how these stories impact people’s feelings and actions. Each participant develops at least one “who I am, why I’m here story” a “vision story” and a “values-in-action” story.